Everyone knows that search engine optimization is the game to play these days. After all, it seems as though it’s the only thing that everyone talks about anymore. But how do you go about properly optimizing your website? Do you really need to spend a bundle of money for special tools and consultants? The answer is no – as long as you have a little bit of time and willingness to learn. In this article, we’ll take a look at some simple steps you can take that have been proven to greatly improve the ranking of websites within search engine results. But first, I’ll define search engine optimization, according to Dictionary.com, so that we start on the same page: [search engine optimization is] the process of choosing targeted keywords and keyword phrases related to a Web site so the site will rank high when those terms are part of a Web search; abbr. SEO. A good basic definition – you will see in a moment, however, those local seo service providers above and beyond mere keywords.
Pay per appointment lead generation – So let’s get started from the ground up.
We’ll start at the very basis – your website’s structure. This pertains to the way your site is put together, and every other aspect of pay per appointment lead generation builds upon this. I’ll start with the basic website/web page elements you do not want to have, and I’ll also explain why:
>Re-directs – Re-directs refer to pages that are blank and just point to another page. Many search engines run into trouble when they try to add re-direct pages to their databases, so this is something you want to stay away from. Many re-direct pages are not indexed, and if you are using a re-direct for your homepage, there goes any chance you may have had of any part of your website landing in search results.
> Frames – Frames consist of essentially two separate web pages being displayed as one. Frames are usually used so that, for instance, a constant navigation menu can be displayed in a panel on the left side of the screen, while the rest of the screen changes each time a link in the navigation panel are clicked. This can make a website look snazzy, but search engines just can’t process frames, and you’ll end up with the same problems as if you tried to use re-directs. It is best to stay away from frames.
> Image maps – Image maps are images that have had separate links added to them. To illustrate, suppose you have created an image with three areas of text on it: ‘Home’ ‘Help’ and ‘Links’. By “mapping” that image, you can create three separate links around each area of text, without having to break the image into three smaller images.